Canadian company SB Design Co., Ltd. is partnering with VGH & UBC Hospital Foundation to raise funds for Sheway, a pregnancy outreach program located in Vancouver’s Downtown Eastside.

SB Design Co., Ltd. will donate $1 for every Frenew pregnancy body pillow sold through authorized retailers to Sheway. “Our body pillows provide great comfort and durability during and after a women’s pregnancy,” said David Kim, Chief Financial Officer for SB Design Co., Ltd. “Fundraising for Sheway is a natural extension of providing support to new mothers and their families.” For a list of authorized retailers, click here.   

Funds raised will support Sheway’s diverse services which include providing basic, practical and nurturing care to its clients and families. Some of their programs include enhancing access to nutritious and fresh foods such as milk and eggs and providing tools to support infants such as strollers. No client is the same and the Sheway team addresses the unique needs of the women and draws on community support to augment its programming.